‘The echoing footsteps of years’: new D J Roberts neon installation for Soho Housing

Blue neon sign reading ‘The echoing footsteps of years’

Recent visitors to Hanway Street may have noticed a new addition to our office. D J Roberts, the London-based multidisciplinary artist who earlier this summer produced the set of posters commemorating our 50th anniversary, has once again returned to Soho Housing – this time, in neon.

Inspired by Charles Dickens’ A Tale of Two Cities and the memories of its protagonist, Lucie Manette’s settlement in Soho from revolutionary France, D J produced an enlarged neon replica of Dickens’ handwritten version of the line ‘The echoing footsteps of years’ – how Dickens described Lucie’s memories of Soho, and something that strikes a chord with many of our long-time residents.

After a rather infamous start – has anyone heard the tale of the disappearing neon? – the installation can now be found hanging in our Hanway Street office.

We hope you have the opportunity to see it soon. It’s a wonderful mark of our 50th anniversary, and a reminder of our purpose at Soho Housing. 

Many thanks D J, and many thanks to our residents for making this a fantastic 50th anniversary year.


Free Scented Soap from Storm Flowers

Feel fresh with Storm Flowers' wonderfully scented soap bars

As you may know, we wanted to celebrate our 50th birthday this year by celebrating our residents with our ‘Fifty for Fifty’ initiative. A number of fantastic local organisations have kindly made donations of gifts and experiences and over the next few months, we’ll be sharing them with residents. For the second of our Fifty for Fifty giveaways, we are pleased to share that Storm Flowers, the fantastic contemporary flowers and plants shop on Dean Street, has kindly gifted you, our residents, fifty wonderfully scented soaps. Soaps will be allotted on a first come first served basis, and you can reserve one of Storm Flowers’ soaps via your housing officer, whose details are listed below.



Don’t miss out on this limited offer, and thank you very much to Storm Flowers!

Communicating with You

We have been looking closely at our resident feedback and know that the thing that most of our residents complain about is our communication. You are very clear that we have not been getting back to you quickly enough. That includes returning your phone calls and replying to your emails. 

We are a small organisation and so don’t run a dedicated customer call centre however we do want to improve our performance in this area and so are making a new customer promise to you all.

If your housing officer cannot answer their phone when you call them, they will reply to all voice mails within one working day. All emails will be acknowledged immediately, and a full response sent within five working days. 

We really hope this improves your experience of our service.

Soho Housing June 2023 Affordable Housing Conference

Was it a conference or was it a fiftieth birthday celebration!

Approximately 80 people; stakeholders, staff, residents and board members joined forces in St Anne’s community hall to discuss the pros and cons of living right in the red hot centre of London. We debated the joy of being part of the original 15 minute city alongside the difficulties of noise pollution and lack of green space. Everyone agreed , however difficult it is , we need to find a way to develop more affordable homes  and so we continue looking forward to the next fifty years of Soho Housing delivery. 

Fifty for Fifty keeps on growing


The centrepiece of our anniversary celebrations is our Fifty for Fifty initiative to thank our residents who make up the vibrant and diverse fabric that is central London today. We are looking to partner with businesses that would be happy to donate items for our residents to enjoy. We will of course recognise all support on our new website and our social channels, and are excited to share we have already received pledges from some great local organisations including:

Apex Lifts and Escalators Engineers Ltd, Axis Europe Plc, Barclays, Business and Office Cleaning, HR Circle, John Brooks, Masher Brothers Ltd, Potter Raper, RLS law, Savills, Soho Theatre, Swale Heating, The Courtauld Institute of Art, Turnkey Fire Service, Willmott Dixon Holdings Limited. L’Escargot Restaurant and our contractors refurbishing Sandringham Flats, Durkan


The newly commissioned series of posters by London based multi-disciplinary artist, D J Roberts, can be seen in the basement of Baaria 78 Charing Cross Road.